Using Conscious Advertising to Communicate Your Brand Values
Oliver Mott, Head of Social Media, Starling Bank
Tom Setter, Advertising Director
Nick Willmer, Head of Education
Institutions and organisations can no longer simply sell a product or experience. They need to sell a connection, lifestyle, value, too, in order to engage with their audience. Digital challenger and Gen Z favourite Starling Bank, and ethical advertising advocate Tom, sit down to unpick what it means to be a modern brand that stands up to be counted in the eyes of students.