Find out the initial strategic findings and the new 2020 personas from the sixth annual National Clearing Survey, the UK’s largest independent survey of Direct Application and Clearing students.  

Katherine Nicholls, Director of Research and Richard Campbell, Head of Marketing, share how the National Clearing Survey will inform plans for 2020 Clearing preparation as well unveiling the detailed attributes, motivations and behaviours that have provided the updated Clearing Applicant Audience segments.

Since it was launched six years ago, the audience segmentations uncovered have become the industry standard for marketers, recruiters and HEIs nationally and have formed the backbone of hundreds of strategies. The 2019/20 edition of the report is the biggest yet, partnering with over 40 institutions and analysing over 500,000 data points.