For many academics, the idea of establishing some sort of presence on social media is shifting from an optional extra to something resembling a requirement.

And, while these digital technologies offer many exciting opportunities for broadening your reach, having great conversations and making useful connections across the globe, they can also be a daunting prospect - where should you start? What strategy should you take?

The seven questions we’ll go through in this guide will help you form the basis of your own social media strategy. By working through them, you’ll be left with a much clearer understanding of your audiences, the type of content you could post and the type of social media user you are.