International student marketing: Barriers and opportunities
Jack Craig, Senior University Partnership Manager, Unibuddy
Charlene Allen, Education Consultant and BUILA Chair
Richard Campbell, Head of Marketing
Sam Whittaker, Research and Analysis Consultant, Times Higher Education
For every institution, international students make up a critical section of their student body. Unsurprisingly, Covid-19 has disrupted this exchange beyond pre-2020 recognition. In this roundtable, marketing and industry experts discuss the barriers and opportunities that we’re now presented with, and suggest solutions and approaches in this testing new environment.