This whitepaper is the first in a series designed to help higher education marketers understand the psychology behind the behaviours that impact brand performance.

These guides will delve into the theory behind the behaviour, and provide insight into how you can use this to benefit your institution’s brand.

So, what's brand recall and why is it important?

Researched and written by Natives' Senior Research Consultant, Dr Nat Gould, and Net Natives' Account Director, Holly Cartlidge, this whitepaper uses credited psychological studies to explore what leads to strong brand recall, and what you can do to increase this for your institution.

Find out how to improve brand recall for your institution by downloading this free guide.