Open Days create an opportunity to build an emotional connection between applicants, parents, lecturers and institutions.

They provide an opportunity for you to link all your digital and out-of-home campaigns with real-life experience, enabling attendees to get a feel for the on-campus vibe. But what happens when a global crisis blows the scope for physical events out of the water?

Fear not, creating an online event with that same authentic feel that connects your institution with prospective students is still possible. Here is your ultimate guide in how to address and overcome the challenges of hosting a virtual open day and what it means to run a successful and memorable event in this new normal.