Gender is complex, but how can you get it right in your advertising to show support for your Gen-Z audience?

Students want to see advertising that reflects themselves and the real people around them. How can you foster diversity and become an inclusive institution without merely ticking boxes to meet quotas? Find out by watching the webinar on-demand, where we discussed the dos, dont's and best practices so your students feel supported and welcomed at your institution.

Gender plays a role in subject choice, career prospects and perception of success at university. Make your courses more accessible by understanding what students want to see in your branding, in addition to providing the future generation equal opportunities, regardless of gender.

What we covered:

  • How gender plays a role in subject choice, career prospects and perception of success at university
  • The importance of gender-neutrality to the Gen-Z audience
  • What can universities do with their content and marketing strategies to address gender diversity and make a real impact
  • Inspiration outside the sector to learn how brands can challenge gender stereotypes in an authentic and impactful way

Most

students think STEM and Business are masculine subjects

65%

of men think men and women aren't treated equally in society

75%

of women think men and women aren't treated equally in society