If you work in student marketing, you know that nurturing leads is easier said than done. It’s one thing to capture the attention of prospective students – it’s another thing to keep them engaged with your school and build a relationship with them.
In the past, lead nurturing required a significant amount of time and hands-on effort. Now, thanks to automation, you can save valuable time and energy by letting technology do much of the work for you. Net Natives’ Akero combines artificial intelligence with expertise to help universities launch effective, personalized student advertisement campaigns. Here are four ways it automates your long lead nurture process.
From search engines to social media sites, there’s no shortage of platforms out there. The most effective student advertising campaigns are launched on multiple platforms, which expands your reach and helps ensure you’re connecting with as many prospective students as possible. Of course, with so many social media users, it can be difficult to make sure your campaigns are reaching the right audience. That’s where automation comes in.
Instead of spending time researching the best platforms to use and making campaigns, you can let Akero’s AI advertising planner do the work for you. After you fill out a briefing form, it will scan billions of data points across platforms like Google, Facebook, Instagram and TikTok. Then, it creates a personalized student advertising plan, complete with recommendations for the best media selection.
2) Targeted campaigns
Your prospective students aren’t looking for generic emails and advertisements that could be applied to any student. They’re interested in real connections, which means your campaigns need to resonate with them on a personal level. If you can show potential students you understand their unique needs, you increase your chances of building a long-term relationship and converting them into actual students.
To create targeted, personalized campaigns, you need to know your target audience first. Through Akero’s prospect management tool, you track leads from the moment they click on your advertisement. Akero will store data about the individual, enabling you to customize your view on prospects and make more meaningful contact.
3) Automated workflows
If you’re struggling to manage your workflows, you’re not alone. It’s a long journey from capturing leads to sending them custom emails, and it’s easy for data to get lost along the way. Every team could use a helping hand, which is where automated workflows come in.
Automated workflows use software to help design, streamline and execute tasks that would otherwise be performed manually. A great example is Akero, which lets you set up personalized workflows that automate conversions from lead scoring through to email/SMS sends. The result is faster task management, reduced errors and an improved student experience.
If you’re trying to engage with students, there’s a good chance you’re relying on multiple marketing tools. While there are benefits to using different platforms, it also comes with challenges, particularly in terms of organization. The more tools you try to manage, the easier it is to neglect certain leads. And so, it’s always a good idea to integrate your existing systems.
When using Akero, you can seamlessly integrate the platform with over 750 popular marketing tools. What’s more, we are Slate platinum partners for even more seamless integration. Akero will attribute enquiries to your adverts in your CRM, improving overall performance and increasing conversions by up to 300%.
5) Tracking enrollment
A huge part of nurturing leads is budgeting. It’s important to be careful when funding a campaign – after all, you don’t want to spend a large chunk of your marketing budget on nurturing a prospective student, only to get no results.
Using Akero EA, you can attribute every application and enrollment back to the original advertising message that first captured your prospective student’s attention. In other words, you can determine which channels are (and aren’t) working, letting you discover the true return on investment of your campaigns. To learn more about automating your lead nurturing through Akero, get in touch with one of our experts today.