For more than 13 years our experts have used data, technology and creativity to transform the global higher education marketing landscape.
We have a diverse and committed team of experts based in the UK and USA, in homes and offices, and bringing with them all kinds of talent, inspiration and experience. Together, we’re on a mission to transform the way students connect with education opportunities over the world.
From award winning research to game-changing strategy and zero-based planning, our experts will challenge your preconceptions and change your whole approach to student enrollment marketing. By combining in-depth sector knowledge with inspiration and innovation from the furthest reaches of the marketing world, we’ve helped hundreds of institutions like yours steal a march on the competition.
Talk to us about: Advertising, Campaign Planning, and Nurture and Conversion Strategy
Unleash your brand’s full potential with bold unignorable creative and innovative campaign planning, to win your audience’s attention, create deep connections and drive meaningful action when it counts. Our integrated insight-led approach delivers content-led campaigns that cut through at key moments, make an impact on your audience and drive growth for your institution.
Talk to us about: Creative Strategy, Messaging and Positioning, and Content Marketing
In 2021 alone we tracked more than one million student records and analyzed more than three billion adverts across 6,000 campaigns in 80 countries. Our award-winning Market Research Society Accredited research has fundamentally changed the way the sector understands students globally. And direct access to an exclusive community of more than 150,000 students and influencers, gives us real-time insight into the latest content trends, and what inspires, motivates and matters to them.
Talk to us about: Research, Student Insight, Student Behaviors, Brand Tracking, and Social Media Analysis
Our revolutionary AI-powered technology, Akero, allows our experts to work smarter and faster for you, surfacing the data and insights, and automating the processes they need to deliver results. Your bespoke client portal provides a single source of truth for all campaign activity, with live performance dashboards and clear management of briefs, plans and assets, all in one place, making production, feedback and approval - even with multiple stakeholders - as frictionless as possible.
Talk to us about: Enrollment Attribution, Predictive Advertising Performance, Automated Production Management, and Slate Integration
CEO and Founder
I can whistle better than anyone in this office.
Chief Growth Officer
I can spend an entire day doing an American accent, without anyone noticing it's fake.
If I could talk to any animal, I'd choose cats. Only so I could ask my cat why she loves my husband more.
Vice President, Strategy and Partnerships
I'm an avid equestrian who also dabbles in silly party tricks, and can touch my nose with my tongue.
Chief Technology Officer
My first pets name was IAMNOTPOSTINGSECRET-QUESTIONANSWERSONLINE.
Previous roles include 'artist', 'ice-cream truck driver', 'pasty baker', 'painter and decorator' and 'person that picks mud out of golf shoes'
I've skydived out of a plane from 14,000 feet.
Vice President, Marketing
I can recite every Doc Holliday line in Tombstone - which I am 100% convinced is the greatest movie ever made. “Isn’t that a daisy?”
Director of Client Growth and Media Strategy
My ideal day starts with ocean views, a strong cup of coffee, and an even stronger wifi signal.
Product Success Director
I'm a fan of movies, sarcastic and punny t-shirts, and of course bow ties.
Head of People
Head of Client Services (Americas)
I have lived in five different countries, and cannot get enough of travelling!
Head of Client Services (EMEA)
I listen to Cinematic soundtracks whilst I work and The Lord of the Rings dominates my 'Spotify Wrapped'.
Head of Campaign Strategy (EMEA)
I can speak six languages.
Head of Copy and Content
I’m into professional wrestling. In my thirties. You can learn a lot about storytelling from pro wrestling. Honest.
This was the year Net Natives was established, to provide digital advertising services to the education sector.
In 2009, we launched the UK’s first student-focused Facebook advertising campaign.
We launched the first student data capture app (and hired our first developer - who is still employed at Net Natives, over a decade later!).
The year we got the stamp of approval from Google and Facebook, achieving our agency partner status.
Edurank.net was born, tracking all social media content across all education institutions.
We also launched the #ThinkStudent newsletter (which has grown from strength to strength, with over 50,000 global student marketer subscribers today).
A big year in 2013, as we secured our first multi-year exclusive media buying contract for a UK University.
We evolved our data capture apps into a Saas product, and Akero was born (which has since tracked over 1 million student data details). 2015 was also the year our in-house creative department was established.
We launched across the pond and opened our US office in NYC. This was also the year we launched China student advertising campaign, achieved Google Premier Partner status and set up the research and data department.
We welcomed Student Hut to the Net Natives family and develop a D2C and data proposition.
One for the books; the year Akero AI was launched. Developing a self-service advertising portal, which is evolved into the Akero we all know today.
Two words: Unprecedented times. Retained and supported key staff and clients, delivering increased revenues and profits, during the Covid-19 pandemic. All while transitioning all advertising clients to purchase and engage through the Akero platform.
Launched Akero's Insight portal to help universities all over the world keep up to date with the latest market and student trends and behaviors.
We’re an equal opportunities employer. A diverse workforce is central to our success – the more ideas and perspectives on our table, the better our work, culture and enjoyment gets.
That’s why we have a Diversity, Equality & Inclusion group (DICE) made up of employees, who meet fortnightly to discuss issues and implement improvements to a range of topics including (but not limited to) race, disability, and LGBTQIA+ equality and rights, mental health, and so much more. Anyone can join and have their say.
We also support inclusive subjects such as time off for menopause, fertility treatment, child bereavement and miscarriage leave. We think it's important to give employees the confidence to ask for help and support on those subjects that can be tricky at times.
As part of our journey towards becoming more environmentally and socially conscious, we’ve partnered with One Tree Planted, the world’s tree-planting charity, to ensure that advertising to the Akero Student MarketPlace is part of the solution.
Akero is the only student advertising product that contributes to various sustainability projects across the world. And, as well as monitoring your campaigns through Akero, you’ll be able to track the projects you help support at any time within your live dashboards.
Your advertising will work towards restoring the Atlantic forest and endangered habitats in Brazil, improving livelihoods and ecosystems in Indonesia, rebuilding communities affected by the Australian 2019 wildfires and restoring critical habitat in Romania in the Carpathian mountains.
Bishop Grosseteste University and Net Natives were shortlisted for Best Automation Project at the AI & Machine Learning Awards
Best Automation Project
Gold Award for Digital Marketing Recruitment Strategy for this campaign at the 2021 Educational Advertising Awards
Nominated for Best Response to Change
Shortlisted for best low budget campaign
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